Stars + Honey Names Martha Stewart Its First Chief Taste Officer
As the protein category competes on grams alone, the collagen protein bar brand is betting on flavor and giving the
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Stars + Honey, the collagen protein bar brand redefining what nutrition can taste like, today announced Martha Stewart as its first Chief Taste Officer. Martha Stewart will work directly with Stars + Honey’s in-house culinary team to expand the brand’s portfolio of over 18 flavors and hold protein to a higher standard.
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Martha Stewart joins Stars + Honey as Chief Taste Officer
Protein snack bars have found their place in the pantry, no longer relegated to gym bags. What was once a meal replacement for athletes is now an everyday staple for consumers seeking function and convenience all in one. As attention has poured into the category, most brands have answered by competing on protein counts, with texture, flavor, and ingredient quality absorbing the cost. Stars + Honey was built on the opposite belief, with the goal of making the bar aisle more delicious and flavorful, while maintaining high-quality nutrition. Each Stars + Honey bar delivers balanced macros with 15g of protein and Type I and Type III grass-fed bovine collagen peptides. At under 200 calories with only 4g of sugar, Stars + Honey bars are free from gluten, dairy, soy, sugar alcohols, and seed oils, and are offered across more than 18 chef-inspired flavors developed in-house at the company’s production facility outside Detroit.
That balance is what attracted Martha Stewart to Stars + Honey. Few names carry more authority on taste as Martha Stewart. For decades, her books, television shows, and magazines have shaped how generations of Americans cook, entertain, and determine what’s worth putting on their tables. Martha Stewart believes that everyday food deserves the same rigor as a restaurant dish, and her standard for Stars + Honey is specific: layered flavor, a satisfying bite, clean function, and a bar you want to come back to.
“Protein bars have become synonymous with compromise, especially when it comes to taste,” said Martha Stewart, chief taste officer at Stars + Honey. “I set the bar high, and Stars + Honey meets it. The texture, ingredients, and balance of flavor are all carefully crafted.”
The appointment anchors Stars + Honey’s new social-led campaign “Taste Has a New Boss,” aimed at consumers who swore off the bar aisle and never went back.
“Martha is an esteemed tastemaker and, in many ways, the original influencer,” said Sveta Doucet, chief marketing and creative officer at Stars + Honey. “Having someone with her standards believe in what we’re building is an incredible vote of confidence in Stars + Honey and our approach to the category. But what makes this partnership especially exciting is how Martha will have direct influence in what comes next, working alongside our culinary team to taste, challenge, and help shape the products we bring to market.”
Stars + Honey enters this partnership with Martha Stewart following a year of rapid growth. Earlier this year, the company announced a growth equity investment led by VMG Partners, followed by its retail debut at Target stores nationwide and its first club channel expansion with Costco.
Shop Stars + Honey collagen protein bars at Target stores nationwide, Target.com, select Costco clubs, Amazon, and StarsandHoney.com.
ABOUT STARS + HONEY
Founded in 2023, Stars + Honey is a premium snack brand built on the belief that consumers should never have to choose between taste and integrity in functional nutrition. The company’s collagen protein bars are crafted with clean, purposeful ingredients — no sugar alcohols, no seed oils, no artificial sweeteners — and designed to deliver up to 15 grams of protein alongside collagen peptides in flavors that taste like dessert. Stars + Honey treats food with the same care and intention typically reserved for a premium product: a brand obsessed with detail, elevated in design, and made to be enjoyed. Stars + Honey was founded in Michigan by entrepreneur Daniel Rainey and can be found at Target stores nationwide and Target.com as well as select Costco clubs and on Amazon. To learn more, visit StarsandHoney.com.
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