Following a highly successful nationwide launch at Sephora, the brand continues its massive momentum to scale operations, expand team, and accelerate omnichannel presence.

LOS ANGELES, Oct. 19, 2026 /PRNewswire/ — POV Beauty, the trailblazing skin prep brand co-founded by creator Mikayla Nogueira and beauty industry veteran Ani Hadjinian, today announced the closing of a Series A funding round. The round was led by Silas Capital, a consumer growth equity and venture capital firm, with participation from RÉDO Capital and the brand’s original investor, Imaginary Ventures. The funding will be used to fuel the brand’s ownership of the skin prep category and continue driving the impressive growth seen to-date in retail and ecommerce.

Launched in 2025, POV Beauty is a next-generation brand built on a core philosophy: makeup only performs at its peak when skin is properly prepped. By bridging clinically-backed skincare with high-impact cosmetics, POV offers consumers products that deliver, education that empowers, and a community with unmatched engagement. Standout, community-loved formulas include Drench It, Glaze It, Whip It, Drip It, and Chill It, alongside the beloved Snatch It and Amp It franchises. In the coming months, the brand will expand its lineup to further streamline the path to a flawless base and guarantee artistry-level results for all.

The investment arrives amidst explosive market demand and on the heels of POV Beauty’s highly successful launch in all Sephora stores nationwide and online. This strategic capital, coupled with the recent rollout of the brand’s dedicated community app, underscores POV Beauty’s commitment to building a robust, long-term brand ecosystem.

“This year has been transformational for POV Beauty,” said Ani Hadjinian, Co-Founder and CEO of POV Beauty. “We have proven our scale potential through retailers like Sephora, who deeply believed in our vision, and our team delivered the operational excellence to successfully execute massive launches. We knew immediately that Silas Capital was the right partner to help fuel this next phase. Their expertise in scaling prestige beauty is unmatched, and, with the addition of RÉDO Capital and the continued support of Imaginary Ventures, we are perfectly positioned to deliver a one-two punch of rapid retail expansion and category-defining innovation.”

Funding will be strategically deployed to drive aggressive growth across multiple touchpoints: accelerating momentum within Sephora, expanding the team, dominating its presence on TikTok Shop (TTS), and investing heavily in a rich pipeline of skincare-makeup hybrid innovations.

“POV Beauty represents a rare and powerful intersection of unparalleled digital community insight and intuitive, high-performance physical products,” said Brian Thorne, Partner at Silas Capital. “Mikayla and Ani have built a brand that truly listens to its consumers, delivering makeup-gripping solutions that address real whitespace in the market. Following their unprecedented launch at Sephora, the brand’s overwhelming momentum made it clear they are poised to lead the skin prep category. We are thrilled to partner with them to help fuel this next chapter of hyper-growth.”

“Our community drives POV and this investment is about honoring that community by dreaming even bigger,” said Mikayla Nogueira, Co-Founder of POV Beauty. “It allows us to grow our ecosystem and continue creating the clinically tested, game-changing prep products our community deserves, proving that when you put your audience first, the possibilities are truly endless.”

“POV Beauty has created a uniquely compelling position in skin prep, with such authenticity, clarity and conviction in making the space its own,” said Lusa Zhou, Co-Founder and Managing Partner at RÉDO Capital. “Ani and Mikayla are two exceptional women with complementary strengths and an uncommon understanding of their community, their consumers, and beauty, and we are delighted to be in their corner at such an important moment in their journey. We look forward to working alongside Silas Capital and Imaginary Ventures to support POV as it continues to dream bigger.”

This round is in addition to an institutional base led by Imaginary Ventures pre-launch.

“We knew early on that POV Beauty was something special,” said Kelly Dill of Imaginary Ventures. “Mikayla has a rare connection with her community, and paired with Ani’s operational expertise, they make an exceptional founding team. They’ve turned real community insight into a distinctive, high-performing product line, and they move from idea to execution with real precision. We’re proud to deepen our partnership and support them as they lead this next chapter of beauty.”

About POV Beauty
Founded by beauty creator Mikayla Nogueira and seasoned beauty executive Ani Hadjinian, POV Beauty is a community-driven cosmetics brand built at the intersection of digital discovery and intuitive performance. Rooted in self-expression, POV Beauty develops clinically backed, beginner-friendly formulas designed to streamline and elevate the modern beauty routine. For more information and to shop visit www.povbeauty.com.

About Silas Capital
Since 2012, Silas Capital has been a go-to growth equity and venture capital investor — partnering with next generation brands to drive revenue, profitability, and brand value. The firm’s Partners bring a unique blend of startup, growth equity and operating experience, enabling them to provide hands-on support beyond capital investment. Silas actively helps consumer companies scale through e-commerce, wholesale and retail channels. Previous and current investments for Silas Capital include Bare Snacks, Bellroy, Boll & Branch, Business & Pleasure, DÔEN, Hello Cake, Herbivore, ILIA Beauty, Makeup By Mario, Oak Essentials, RŌZ, Sakara Life, Vacation, Violette_FR and Wonderbelly to name a few. Learn more at www.silascapital.com.

About RÉDO Capital
RÉDO Capital is a New York-based growth equity investment firm focused on partnering with distinctive founders and exceptional consumer businesses across beauty, personal care, wellness and lifestyle. RÉDO combines flexible capital with deep industry relationships, beauty and consumer operating experience, and a thoughtful, entrepreneurial approach to partnership. The firm partners with brands with remarkable consumer resonance and the ambition to become enduring, category-defining companies. Select investments include Touchland, Dieux Skin, GUIZIO, Prose, Vacation, Ellis Brooklyn, MDalgorithms / MDhair and Thursday Boots, among others. www.redo-capital.com

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SOURCE POV Beauty