NEWTON, Mass., Sept. 15, 2026 (GLOBE NEWSWIRE) — Paytronix, an Access Hospitality company and leading provider of guest engagement solutions for restaurants and convenience stores, today announced the evolution of Paytronix Messaging, now built natively inside its unified approach to guest engagement, Access Evo. The launch gives marketers a faster, more self-sufficient way to create, test, schedule, and manage targeted campaigns across email, SMS, and push notifications. By connecting campaign execution with loyalty and guest behavior data marketers can reach relevant audiences and understand which campaigns influence visits, redemptions, and spend.

The release marks an important step in the continued evolution of Paytronix on Access Evo, establishing a connected foundation for more sophisticated automation, personalization, analytics, and AI-assisted experiences over time.

Helping marketers move from sending messages to understanding impact

Hospitality marketers often manage campaigns, loyalty data, guest segmentation, rewards, and performance reporting across disconnected workflows. That fragmentation can slow campaign execution and make it difficult to determine whether guest engagement translated into actual visits and spend. Paytronix Messaging brings those workflows together, helping marketers move from measuring campaign activity to understanding business impact.

Paytronix Messaging brings these capabilities together within a single guest engagement platform. Rather than relying solely on opens and clicks, marketers can see visit rate, redemption rate, average spend, and traditional engagement metrics in one performance dashboard, without exporting results or assembling separate spreadsheets.

At launch, Paytronix Messaging includes:

  • A simplified campaign workflow: Marketers can build, launch, schedule, and manage targeted campaigns through a guided four-step process designed to reduce setup time and dependence on support.
  • Connected cross-channel execution: Teams can manage email, SMS, and push campaigns using consistent audiences, control groups, and reward configurations.
  • Guest and loyalty data activation: Marketers can use connected loyalty, transaction, offer, and guest behavior data to identify and reach relevant audiences without relying on a separate engagement platform.
  • Business outcome reporting: A unified performance dashboard displays visit rate, redemption rate, average spend, opens, and clicks, helping marketers connect campaign activity with guest behavior.
  • Campaign experimentation: Split testing allows marketers to compare messaging approaches, learn what resonates with different audiences, and apply those insights to improve future campaigns.
  • Faster campaign reuse and planning: Teams can duplicate successful campaigns and view scheduled activity through a centralized campaign calendar.

“Bringing Paytronix Messaging to Access Evo is an important milestone in the evolution of our guest engagement platform,” said Santosh Neupane, Principal Product Manager at Paytronix. “It gives hospitality marketers a simpler way to act on connected guest and loyalty data, deliver relevant campaigns, and measure impact through visits, redemptions, and spend. Just as importantly, it creates the foundation for us to continue expanding our messaging, automation, personalization, and intelligence capabilities over time.”

Extending campaigns into automated guest journeys

For brands seeking more sophisticated engagement orchestration, Advanced Messaging adds automated, behavior-based guest journeys to the core Messaging experience.

Through Journey Builder, marketers can create multi-touch journeys that respond to guest actions such as visits, clicks, and redemptions. Behavioral decision logic can move guests through different paths based on their actions, while progressive incentives allow marketers to reserve their strongest rewards for guests who need additional motivation. Journey-level reporting helps teams identify the messages, paths, and incentives associated with visits, redemptions, engagement, and spend.

The combination of campaign execution, experimentation, automated journeys, connected guest data, and business-outcome reporting represents a broader step toward a comprehensive engagement platform built specifically for restaurant and convenience store brands.

Building the foundation for the next generation of guest engagement

As Paytronix continues to expand its capabilities on Access Evo, marketers will gain new ways to uncover insights, personalize guest engagement, and act faster using the same loyalty and guest data already powering their business.

Beyond the initial launch, Paytronix will continue expanding Messaging throughout 2027 and beyond. Planned enhancements include AI-assisted content creation, dynamic content personalization, reusable message libraries, expanded testing capabilities, and activation across additional engagement channels.

To learn more or request a walkthrough, visit Paytronix.com.

About Paytronix

Paytronix, an Access Group company, is a cloud-based digital guest engagement platform for the hospitality industry. Our innovative, unified platform provides loyalty programs, online ordering, gift cards, branded mobile applications, and strategic insights to more than 1,800 leading restaurant and convenience store brands. Our valued clients leverage the power of Paytronix across 50,000 sites globally to create seamless, personalized and brand-authentic experiences that foster lasting relationships with their customers. For more than 20 years, Paytronix has been a trusted partner helping brands maximize the lifetime value of their guests and grow more profitable businesses. For more information, visit www.paytronix.com.

MEDIA CONTACT
Calen McGee
Paytronix Systems, Inc.
Calen.McGee@theaccessgroup.com


Primary Logo

About The Author
Paytronix Systems Inc.