Gett Launches First Party Everywhere, Enabling Restaurants to Reclaim Customers in the Agentic Era
More than 40,000 restaurants already signed up to receive orders on new and emerging demand channels, all processed by
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Gett (Gett Technologies, Inc.) emerged from two years of stealth mode today, launching First Party Everywhere (FPE), the world’s first truly direct-to-merchant ordering network built to bring restaurants into the agentic commerce era. Gett makes restaurants orderable inside untapped demand channels like AI assistants, video games, connected TVs, social platforms, consumer apps, hotels and more. All orders, payments and customer data flow through the restaurant’s existing first-party online ordering platform.
For years, restaurants have been beholden to third-party marketplaces like DoorDash and Uber Eats, sacrificing margin and ownership of customer data. Meanwhile, restaurants have invested heavily in their own first-party ordering platforms, loyalty programs and digital guest experiences. What’s been missing is a distribution layer that connects this first-party stack to the growing number of places consumers discover and order food.
“Restaurants have spent a decade fulfilling orders from customers they don’t know, on channels they don’t control, at margins that were never sustainable,” said Paul Stoltz, CEO and Co-Founder of Gett. “We’re enabling restaurants to reclaim that relationship, data and margin. First Party Everywhere is a true omnichannel opportunity for restaurants to win.”
With 40,000 restaurants already signed up and new demand channels added every month, Gett is poised to tilt the balance of power back in restaurants’ favor.
As discovery shifts from apps to agents, the value of each order is rising. AI-referred shoppers on U.S. retail sites converted 90% better and spent 83% more per visit than other shoppers in September, according to Adobe, and McKinsey & Company projects agentic commerce could reach up to $1 trillion in U.S. consumer revenue by 2030. Restaurants that own the order will own their fair share of it.
“Third-party marketplaces are racing to make their systems AI-ready,” said Arpan Desai, CTO and Co-Founder of Gett. “But if these marketplaces still take the orders, AI doesn’t fix the current broken economics for restaurants or their customers. We’ve built the universal connection infrastructure to power direct agentic ordering on any channel, today and into the future.”
About Gett Technologies, Inc.
Gett (Gett Technologies, Inc.) is the world’s first truly direct-to-merchant ordering network built to bring restaurants into the agentic commerce era. Gett’s First Party Everywhere (FPE) network makes restaurants directly orderable everywhere consumers are or will be. With 40,000+ partner restaurants and native integrations across leading online ordering platforms, Gett lets high-traffic consumer channels like AI assistants, smart TVs, video games and social platforms turn restaurant ordering into a new revenue stream. Gett’s FPE model solves a long-standing industry problem and offers a better path forward for online food ordering, one where restaurants, platforms and consumers all win. Learn more at gett.co.
View source version on businesswire.com: https://www.businesswire.com/news/home/20261105764065/en/
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