LTK, the pioneer of Creator Commerce™, today announced the October winners of LTK Most Loved, a new take on the top products creators and consumers are discovering, saving, sharing and shopping right now across fashion, beauty, home, lifestyle and more.

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Selected using signals across LTK’s creator and shopper community, including product sharing, engagement, purchases and growth in shopper interest, Most Loved honors the products gaining real momentum across the platform.

With more than 7 million pieces of creator content published on the platform each year, over $6 billion in annual retail sales, and more than 100 billion commerce signals, LTK has a unique view into what creators are recommending, what consumers are responding to, and which products are earning real attention and turning interest into action.

October’s Most Loved Winners

October’s winners reflect an early-fall shift toward expressive color, classic sport-inspired pieces and richer texture. The six selected products point to a season that feels polished, playful and easy to personalize.

LTK Most Loved: American Eagle Outfitters’ AE Striped Rugby Polo T-Shirt

Rugby stripes and shirts are making a comeback.

The classic rugby shirt is bringing a sporty, laid-back feel to fall outfits. Searches for “rugby shirt” increased 760% month over month, and clicks on American Eagle’s Striped Rugby Polo rose 142%.

LTK Most Loved: Reformation’s Olina Cropped Pant

Chartreuse adds a pop of color.

Bright chartreuse is giving fall wardrobes a playful lift. Searches for “chartreuse” jumped 258% month over month, while shoppers clicked on Reformation’s Olina Cropped Pant once every two minutes over the past 30 days.

LTK Most Loved: Aritzia’s Tenet Jacket – Eversential™ Light

Funnel-neck jackets are the new outerwear staple.

Aritzia’s Tenet Jacket makes a polished statement with its funnel neckline and plaid-inspired pattern. Searches for “funnel-neck jacket” surged 814% month over month, while shoppers clicked on Aritzia’s Tenet Jacket once every 43 seconds over the past month. The jacket also appeared in a new LTK Creator post every two hours.

LTK Most Loved: Anthropologie’s Satin Lace Poncho

Satin and lace are moving beyond occasionwear into everyday style.

Satin and lace are adding a touch of romance to more than just special-occasion outfits. Clicks on Anthropologie’s Satin Lace Poncho increased 1,164% in the past month. The satin trend extends beyond this one piece, with searches for “satin pants” also up 168%.

LTK Most Loved: BaubleBar’s Janette Beaded Ring Necklace

Statement accessories are adding personality.

BaubleBar’s Janette Beaded Ring Necklace adds an easy dose of color and personality to everyday fall looks. It appeared in a new LTK Creator post every hour, and shoppers clicked on the necklace once every five minutes over the past month.

LTK Most Loved: Sephora’s Armani Beauty Dolci Blush Smoothing Cream-to-Powder Soft-Matte Balm

The blush refresh.

Shoppers are loving the Dolci Blush – clicking on the product once every 35 seconds over the past month. Its soft-matte finish is bringing a fresh update to an everyday makeup staple.

Explore October’s Most Loved products: company.shopltk.com/ltk-most-loved

About LTK

LTK is the global creator commerce platform that turned creator influence into a worldwide economy. Founded in 2011 by Amber Venz Box and Baxter Box, LTK is a three-sided marketplace with dedicated platforms for creators, brands, and consumers.

LTK empowers creators to retain, nurture and grow direct relationships with their audiences through their LTK profiles, creating lasting businesses. For brands, LTK is a full-funnel, performance channel that scales globally, and turns creators into a retailer’s tech-enabled power partner. Today, LTK powers over $6B in annual retail sales, supports 60,000+ creator-brand collaborations each year, and enables more than 8,000 retailers to scale through creator-led marketing. LTK’s mission to empower creator success has led to over 464 women becoming self-made millionaires. Nearly 40% of Gen Z and Millennial women in the U.S. use LTK to discover and follow trusted creators, fueling the platform’s 44M+ monthly users.

Headquartered in Dallas, TX, LTK operates across five continents. Download the LTK app in the App Store or Google Play. For updates, follow @ltk.hq on Instagram and @shopltk on X and LTK on LinkedIn.

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