As the first final expense insurance marketplace on ChatGPT, users can research, get quotes, and buy a policy from dozens of providers in minutes.

RENO, Nev., Sept. 24, 2026 /PRNewswire/ — Choice Mutual, a leading digital insurance agency specializing in senior life and burial policies, has officially launched its new ChatGPT assistant plugin. The innovative tool brings the nation’s largest final expense marketplace directly into the AI era, allowing users to research, quote, and compare plans from top-rated providers through natural conversation.

As consumers increasingly turn to AI for daily research, Choice Mutual’s new plugin bridges the gap between cutting-edge technology and expert, consumer-focused guidance. It represents the only specialized ChatGPT tool designed to deliver exact final expense insurance premium calculations rather than broad estimates.

A Simplified, Form-Free Quoting Experience

Traditional online insurance shopping often requires navigating rigid, multi-screen web forms. The Choice Mutual ChatGPT assistant replaces that friction with a fluid dialogue. Users provide basic details—such as age, state of residence, and coverage needs—one step at a time, just as they would with a live agent. The tool doesn’t require personal contact information such as a phone number or email.

“Our goal was to make understanding final expense options and price transparency completely seamless. This tool adapts entirely to the user. You can ask clarifying questions mid-stream, pause, or adjust coverage amounts without ever losing your progress or having to restart a form,” said Anthony Martin, CEO of Choice Mutual.

Instant Accuracy and Deep Industry Expertise

The assistant’s backend connects directly to Choice Mutual’s internal platform and pulls real-time pricing from over 20 top-rated insurers, including Mutual of Omaha, Aflac, TruStage, Aetna, Transamerica, and many more. Because the prices generated are actual live rates, users can confidently and anonymously review policy costs with zero obligation.

Beyond generating quotes, the assistant functions as a comprehensive, interactive knowledge base. Trained on Choice Mutual’s extensive library of expert resources, users can ask complex questions about policy types, pre-existing health conditions, or funeral costs and receive clear, immediate answers without digging through articles.

Learn more about the ChatGPT plugin on Choice Mutual’s website.

About Choice Mutual

Based in Reno, Nevada, Choice Mutual is a highly rated independent digital insurance agency specializing in final expense and burial insurance for seniors. Partnering with dozens of the nation’s leading carriers, Choice Mutual helps families find peace of mind by matching them with the highest-value, lowest-cost policies tailored to their unique needs. For more information, visit choicemutual.com.

Media Contact: media@choicemutual.com

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SOURCE Choice Mutual